Chinese flock to phone shopping
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Chinese smartphone users
are taking to mobile ecommerce more quickly than they were expected to, creating
a boom for mobile internet companies, writes Charles Clover. Wang Xiaoxin, a
mobile ecommerce expert at Analysys EnfoDesk, said the rapid growth is a sign of
the market’s growing maturity. Online retailers are targeting its “immense
potential”. He said discounts and promotional activities are drawing in more
consumers.
在線零售商追捧中國(guó)手機(jī)網(wǎng)購(gòu)市場(chǎng)
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中國(guó)的智能手機(jī)用戶接受移動(dòng)端電子商務(wù)的速度比預(yù)想得更快，使移動(dòng)互聯(lián)網(wǎng)公司得到了快速發(fā)展。易觀智庫(kù)的移動(dòng)電子商務(wù)專家王小星表示，快速增長(zhǎng)是市場(chǎng)日漸成熟的表現(xiàn)。在線零售商正瞄準(zhǔn)這個(gè)市場(chǎng)的“巨大潛力”。他說，折扣和促銷活動(dòng)吸引了更多消費(fèi)者。
